NOVELTEA
Nutrapath, a US-based company, reached out through their UK-based graphic designer to create powerful and creative visual content for their website and social media. They wanted imagery that conveyed a natural, fresh vibe, and also requested several stop-motion animations to showcase their products in a dynamic way.
The brief was to design around seven different sets, each with a light, airy, and natural feel. Greenery and other natural elements were key, and since the CBD oil uses coconut as its base, I was asked to incorporate this into some of the shots. Beyond that, I had complete creative freedom to design each set to reflect the brand’s ethos.
I played with shadows, textures, and subtle elements like rocks and water-like acrylic sheets to add depth to each image, ensuring that the natural elements were present but didn’t overwhelm the product. The result was a series of cohesive, visually striking sets that conveyed the calming, natural essence of Nutrapath’s CBD oil.
Below, you can see some of the stop-motion animations (which are still one of my favourite parts whenever I work on a creative project) I created. It was a pleasure to collaborate with Nutrapath to bring their vision to life through creative and engaging visual content.
